build a marketplace

Umiddle the marketplace builder

With Umiddle, you will build your marketplace in 3 steps

The marketplace builder, Umiddle, empowers you to build any kind of online marketplace you can imagine! Whether you want to connect businesses with customers (B2C) like Aliexpress, individuals with each other (C2C) like Amazon, peer-to-peer (P2P) rental marketplaces like Airbnb, or build a services marketplaces like Uber, which connects drivers with passengers, and Upwork, which connects freelancers with clients. or even something entirely different, Umiddle’s flexible platform allows you to build the perfect online marketplace for your needs.

In United States, Umiddle allows you to design every corner of your marketplace. From user interfaces and product listings to shopping carts and commission rates, you get the flexibility to build your marketplace exactly how you want it. Our intuitive features make customization a breeze, letting you focus on creating a revolutionary marketplace experience.


Choose your marketplace type

With the marketplace builder as Umiddle, you can build a Marketplace selling physical or digital products like Amazon, a classified ads site with or without subscription like Craigslist, a Marketplace for rental/reservation of goods or services (online booking site) like Airbnb, or a Freelance website like Fiverr or OfferUp we can do it for you. Juste pick your ideal marketplace and we handle of its creation.

Selling and rental Marketplace

Sell anything, rent anything, offer any service. Umiddle’s flexible platform empowers you to build a marketplace that caters to physical products, digital goods, or even professional services. Connect businesses with consumers (B2C), individuals with each other (C2C), or any combination in between.

Classified Ads

Umiddle can build an online marketplace that connects you with potential customers but keeps the buying process off-platform. This means users can easily contact you to finalize purchases or book services directly. Want to monetize your presence? We offer subscription plans and highlight options to maximize your visibility and reach the perfect audience.

Request and Proposition matching

Gone are the days of endless searching and back-and-forth communication! Request/Proposition matching platforms offer a streamlined solution for connecting your needs with the perfect providers. Here’s how it works: You simply post a request, outlining your project, service, or specific product requirements. Qualified providers then submit offers or quotations showcasing their expertise and pricing. These platforms can even leverage intelligent matching systems to identify the most suitable suppliers based on your criteria. This allows you to quickly review proposals, select the best fit, and initiate secure payment – all within the platform itself. Request/Proposition matching platforms revolutionize collaboration by streamlining the process and saving you valuable time and effort

Choose Your Template

Once you've got a clear idea of your marketplace, the next step is setting up your website. The marketplace builder Umiddle offers a library of dedicated WordPress templates designed specifically for different types of marketplaces. Whether you're looking to foster B2B connections or establish a thriving C2C community, we have a template for you. Explore our library and choose the template that best aligns with your vision.

Launch your online marketplace

With your online marketplace building, it's time to take control of your online platform. Umiddle provides a user-friendly admin interface that allows you to manage your marketplace effectively. This interface is deployed as soon as your website is set up, equipping you with the essential features you need to start operating your online marketplace. Even after the deployment of your marketplace, you can pursue the optimization to ensure it meets your users' expectations. Whether you need to add new features, your CSM will be there to guide you every step of the way.

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Final Thoughts

A good marketplace builder is more than a platform, it’s your success partner. For that, we can garanti you that we’ll be by your side, guiding you from crafting your vision to launching your online marketplace. Umiddle is your partner in success, dedicated to making your online marketplace a reality.

Umiddle is the perfect marketplace builder with unique features

Running an online marketplace in United Stats involves intricate and detailed management. With Umiddle as the online marketplace builder, we're putting the power back in your hands. Our features are designed to give you control over every aspect of your marketplace, from user interfaces to product spaces, shopping carts, and even commission management. Each tool is crafted to simplify the administrative process and provide you with the flexibility to shape your marketplace exactly the way you envision it. Dive in and explore how our features can revolutionize the way you manage and configure your online marketplace.

Users Management

Our SaaS solution provides an advanced User Management feature, offering customizable registration forms, user roles, and store categories. This streamlines user experience, optimizes store organization, and enhances platform navigation, all contributing to improved user satisfaction and retention.

Ads Management

Umiddle’s Ad Management feature facilitates systematic ad creation and organization. It enables the creation of product categories, management of product specificities, and the structuring of product sections for a streamlined ad form layout. This results in simplified ad posting and enhanced product discovery for users.

Payment solutions

Umiddle’s Payment Solution feature provides flexible transaction models (commission, subscription, or a mix) and natively integrates trusted partners, Mangopay and Stripe, for seamless payment processing. It also includes a sequestration and commission management system for secure and controlled revenue generation, enhancing user trust and online marketplace credibility.

Marketing & SEO

Umiddle’s Marketing and SEO feature integrates Google Tag Manager for efficient marketing tag management and offers SEO optimization through advanced content management. This combination enhances your marketplace’s visibility, drives more traffic, and improves user engagement and conversions.

Multilingual management

To help you conquer the world from USA, Umiddle offers translation modules that will allow you to set up shop wherever you want. Our teams will deploy the platform in the languages you need : French, English, German, Italian, Spanish, Portuguese.

Why choose Umiddle as marketplace builder ?

Experience and support

Umiddle is the result of nearly 10 years’ experience at Medialem, an agency specializing in the creation of customized marketplaces. Thanks to this expertise, our staff are here to guide you every step of the way, guaranteeing you personalized, high-quality support.


Umiddle is divided into two main parts:

1- The showcase site, managed with WordPress, which includes all the pages you need to present your project and improve your SEO.

2- The online marketplace, highly customizable from your admin interface, it allows you to tailor your space to your specific needs, whether for user management, ad features, forms, transactions, and more.

Multiple functionalities

Umiddle offers a host of features to optimize your customers’ experience of your online marketplace. From geolocation to e-mail notifications, a matching algorithm, a booking and payment module, Umiddle has everything you need to create a marketplace website that lives up to your expectations.

Easy to use

Our out-of-the-box functionality is designed to be easily accessible and configurable. Thanks to our intuitive interface, customizing your marketplace is child’s play, even for those unfamiliar with coding or web design.

Customizable design

Select a template and customize it according to your graphic charter for a unique and recognizable visual identity.

Competitive pricing

Our pricing is structured to deliver maximum value at a competitive cost.

Discover the power of Umiddle by yourself

Start your e-commerce journey with our 14-day free trial. Discover how Umiddle can transform your online business, with no obligation. With Umiddle, you have complete control: customize your marketplace, invite your sellers, create your own rules. See for yourself why Umiddle is the best marketplace builder in America for your project.

Online marketplaces around the world have trusted Umiddle to provide a secure, easy-to-use and intuitive platform for their sellers and buyers. Our satisfied customers and their testimonials are the best reflection of the quality of our services.

Our clients say about us:

“Really satisfied with this service, which required custom development of complex functionalities. We continue to work with Umiddle for our future developments.”

C. Cédric

C. Cédric

CEO Winbids

“Umiddle is a team that listened to our needs and turned our ideas into a concrete project.”

G. Boundzit

G. Boundzit

CEO Keeniz

“Great job on the dev side but also on the webmarketing support (SEO, Adwords, Facebook… etc). I recommend them!”

K. Noureddine

K. Noureddine

Co-founder of Beytic

" We have the same goal, to satisfy your customers "

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