Create a Marketplace

How to create a marketplace in 3 simple steps with Umiddle

B2C marketplaces are estimated to reach $3.5 trillion in sales by 2024. 47% of digital purchases worldwide happened via online marketplace platforms. Of that, 63% is performed via marketplaces. For the C2C market, we expecte to garner $2.8 billion by the end of 2032. And for the B2B ecommerce sales, they are projected to reach $1.8 trillion in 2023. 

In nowadays, create a marketplace can be a successful project. Regardless of the type of the marketplace you want have, B2B, B2C, C2C or a marketplace business not even invented yet, Umiddle will built it. Keep in mind that your Umiddle Customer Success Manager (CSM) isn’t just a service provider; they’re your partner in creating your marketplace in 3 simple steps

Choose your marketplace type

Whether to create a Marketplace selling physical or digital products like Amazon, a classified ads site with or without subscription like Craigslist, a Marketplace for rental/reservation of goods or services (online booking site) like Airbnb, or a Freelance website like OfferUp or Fiverr, we can do it for you. Juste pick your ideal marketplace and we handle of its creation.

Marketplace Selling 

Marketplace selling physical or digital products is an online platform acts as an intermediary, connecting sellers with potential buyers. This type of marketplace can cover various categories, such as electronics, fashion, home goods, professional services, and much more. Remind that 47% of digital purchases worldwide happened via online marketplace platforms and 40% of adults with an annual household income of over $75,000 use the internet “almost constantly.”

Classified Ads

Classified ads web site is a platform where individuals or businesses can post advertisements to buy, sell, or trade various items or services. It typically covers a wide range of categories, such as real estate, vehicles, jobs, electronics, and personal services. The online classified AD platform market size is estimated to grow at a CAGR (compound annual growth rate) of 10.7% between 2023 and 2027. The market size is forecast to increase by $23 billion in 2027.

Rental / Booking

Marketplace for booking (online booking site) enables users to reserve goods or services in advance. It caters to industries such as travel, hospitality, events, dining, and various other service-oriented sectors. Users can browse through available options, check availability, select desired dates or times, and make reservations through the platform. The rental and booking marketplaces are expected to reach billions in the few next years. For exemple, by 2027, the number of users in the Vacation Rentals market will reach approximately 62.99 million and the projected market size will be about $20.57 billion.


Freelance marketplace provides a space for freelancers to showcase their skills, expertise, and portfolios while allowing clients to post job requirements and find suitable candidates for their projects. Common categories include graphic design, writing, programming, marketing. The freelance platforms market is expected to reach $11.70 billion in 2027 at a CAGR (compound annual growth rate) of 16.01%.

Choose Your Template

Once you've got a clear idea of your marketplace, the next step is setting up your website. Umiddle offers a library of dedicated WordPress templates designed specifically for different types of marketplaces. Whether you're looking to foster B2B connections or establish a thriving C2C community, we have a template for you. Explore our library and choose the template that best aligns with your vision.

Launch your marketplace

With your marketplace creating, it's time to take control of your online platform. Umiddle provides a user-friendly admin interface that allows you to manage your marketplace effectively. This interface is deployed as soon as your website is set up, equipping you with the essential features you need to start operating your marketplace. Even after the deployment of your marketplace, you can pursue the optimization to ensure it meets your users' expectations. Whether you need to add new features, your CSM will be there to guide you every step of the way.

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Final Thoughts

Creating a marketplace might seem like a complex task, but with Umiddle, it’s a journey we embark on together. From defining your vision to growing your platform, Umiddle is your trusted partner, dedicated to turning your marketplace dream into a reality.

Create your marketplace vision with our unique features

Running a successful marketplace involves intricate and detailed management. With Umiddle SaaS solution, we're putting the power back in your hands. Our features are designed to give you control over every aspect of your marketplace, from user interfaces to product spaces, shopping carts, and even commission management. Each tool is crafted to simplify the administrative process and provide you with the flexibility to shape your marketplace exactly the way you envision it. Dive in and explore how our features can revolutionize the way you manage and configure your marketplace.

Users Management

Our SaaS solution provides an advanced User Management feature, offering customizable registration forms, user roles, and store categories. This streamlines user experience, optimizes store organization, and enhances platform navigation, all contributing to improved user satisfaction and retention.

Ads Management

Umiddle’s Ad Management feature facilitates systematic ad creation and organization. It enables the creation of product categories, management of product specificities, and the structuring of product sections for a streamlined ad form layout. This results in simplified ad posting and enhanced product discovery for users.

Payment solutions

Umiddle’s Payment Solution feature provides flexible transaction models (commission, subscription, or a mix) and natively integrates trusted partners, Mangopay and Stripe, for seamless payment processing. It also includes a sequestration and commission management system for secure and controlled revenue generation, enhancing user trust and marketplace credibility.

Marketing & SEO

Umiddle’s Marketing and SEO feature integrates Google Tag Manager for efficient marketing tag management and offers SEO optimization through advanced content management. This combination enhances your marketplace’s visibility, drives more traffic, and improves user engagement and conversions.

Multilingual management

To help you conquer the world, Umiddle offers translation modules that will allow you to set up shop wherever you want. Our teams will deploy the platform in the languages you need : French, English, German, Italian, Spanish, Portuguese.

Create a marketplace: Why choose Umiddle ?

Experience and support

Umiddle is the result of nearly 10 years’ experience at Medialem, an agency specializing in the creation of customized marketplaces. Thanks to this expertise, our staff are here to guide you every step of the way, guaranteeing you personalized, high-quality support.


Umiddle is divided into two main parts:

1- The showcase site, managed with WordPress, which includes all the pages you need to present your project and improve your SEO.

2- The marketplace, highly customizable from your admin interface, it allows you to tailor your space to your specific needs, whether for user management, ad features, forms, transactions, and more.

Multiple functionalities

Umiddle offers a host of features to optimize your customers’ experience of your marketplace. From geolocation to e-mail notifications, a matching algorithm, a booking and payment module, Umiddle has everything you need to create a marketplace that lives up to your expectations.

Easy to use

Our out-of-the-box functionality is designed to be easily accessible and configurable. Thanks to our intuitive interface, customizing your marketplace is child’s play, even for those unfamiliar with coding or web design.

Customizable design

Select a template and customize it according to your graphic charter for a unique and recognizable visual identity.

Competitive pricing

Our pricing is structured to deliver maximum value at a competitive cost.

Discover the power of Umiddle by yourself

Start your e-commerce journey with our 14-day free trial. Discover how Umiddle can transform your online business, with no obligation. With Umiddle, you have complete control: customize your marketplace, invite your sellers, create your own rules. See for yourself why Umiddle is the best marketplace solution for your project.

Marketplaces around the world have trusted Umiddle to provide a secure, easy-to-use and intuitive platform for their sellers and buyers. Our satisfied customers and their testimonials are the best reflection of the quality of our services.

Our clients say about us:

“Really satisfied with this service, which required custom development of complex functionalities. We continue to work with Umiddle for our future developments.”

C. Cédric

C. Cédric

CEO Winbids

“Umiddle is a team that listened to our needs and turned our ideas into a concrete project.”

G. Boundzit

G. Boundzit

CEO Keeniz

“Great job on the dev side but also on the webmarketing support (SEO, Adwords, Facebook… etc). I recommend them!”

K. Noureddine

K. Noureddine

Co-founder of Beytic

“Your goal is our goal: to make your customers happy.”

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